Brand design

REWE Brand Redesign & Strategy, 2018


Concept for Brand Direction, Positioning and Strategy. Typography and Brand Redesign for REWE in cooperation with the inhouse Team of REWE Markt Kreation.


Creative Direction for prototypes, typography concept, imagery, colors and basic design principles and brand architecture.


Colour refresh


New typography

New brand design, layout principle and typography

New Brand Look







Design and Strategy Pascal Schöning Das Studio Berlin Köln

Design Arts Strategy